Graphic Design
Project Title:
Memorial Day Message
Main Objectives:
Make a heart-felt image honoring fallen troops and the Poppy tradition.
Creative Process:
I wanted to create a holiday greeting that included Poppies but with a subtle nod to soldiers. When observing reference photos of Poppies I noticed the interesting shadows hitting the sides of the petals.
Project Title:
Lagomarcino Logo Redesign & Rebrand
Main Objectives:
To offer a new look to a familiar confectionary while reminding customers of their rich history.
Creative Process:
Lagomarcino's is a beloved candy franchise established in 1908 and are proud of their history with the Quad Cities community. So when asked to redesign their logo we began looking at Art Nouveau period artworks. The elegant, whimsical look of the lettering caught my attention. We continued using symmetry as our main design element, many Art Nouveau artworks are symmetrical and have intricate repeating patterns.
Project Timeline & Deadlines:
Project kickoff- Decmeber 7, 2023
Final approval- December 27, 2023
Project Title:
The Discovery Museum Logo & Signage
Main Objectives:
This project is meant to advertise The Discovery Museum and direct visitors to the main enterance.
Inspiration:
When the director came to me asking for a new logo we discussed different areas of science and ground-breaking discoveries. We agreed that discoveries are made by researchers who shoot for the stars and so the logo was inspired by the NASA logo. Researchers are naturally curious and have a passion for learning, learning begins with children in classrooms. So the signage incorporates discoveries being made in classrooms and laboratories.
Project Timeline & Deadlines:
Project kickoff- November 30, 2023
Final approval- December 18, 2023
Project Title:
Rudy's Tacos Redesign & Rebrand
Main Objectives:
To reinvent a favorite restaurant chain while keeping elements of previous logo.
Creative Process:
The owners wanted a more modern look for their new logo and our first thought was to eliminate the original Rudy character with an object. We liked the simplicity of the taco shell shape and started there. We kept the original squiggle motif used in the lettering of the old logo as an abstract shape of lettuce. Then created the grunge texture in Illlustrator by arranging several symbols around "Rudy's".
Project Timeline & Deadlines:
Project kickoff- November 28, 2023
Final approval- December 18, 2023
Project Title:
Our Little Boo is Almost Due! Baby Shower Invitation & Envelopes
Main Objectives:
Create Halloween themed invitations with adorable characters appropriate for a baby shower.
Creative Process:
The hostess asked for the invitations to include pumpkins and pastel colors because the baby's gender was unknown at the time. For inspiration we looked at a lot of classic cartoons, old monster movie posters and toys of Halloween characters to establish the theme. We included both blue and pink in the sky to make the baby's gender present but ambiguous. The grandmother-to-be was so happy with the invitations, she asked for matching envelopes and thank you notes.
Project Timeline & Deadlines:
Project kickoff- August 30, 2022
Final approval- September 18, 2022
Project Title:
Retirement Party Invitation
Main Objectives:
Create an interesting invitation design based off the retiree's favorite things.
Creative Process:
Dennis, the retiree, is a classic rock fan, so I decided to make the invitations look like album art from the 1970s/80s. He likes Pink Floyd so the first sketches and drafts were colorful and psychedelic but then we started to expand on his interests and personal life. Everything in the invitation means something to Dennis. He worked for MidAmerican Energy for 34 years, their logo became a texture in the background and lightning bolts represent the electricity the company distributes. The wheat accents surrounding the center are from Wheat-Cent Pennies, Dennis collects coins and Wheat-Cent Pennies are his favorite. The gem stone I drew behind his face is amethyst, his favorite stone and it's also his favorite color-- purple.
Project Timeline & Deadlines:
Project kickoff- December 24, 2022
Final approval- January 7, 2023